Illinois App Privacy Principles

At Rokwire, we take a revolutionary approach to user privacy and data ownership. Users select the level of privacy with which they are comfortable. They own their data. We do not sell it.

  1. Minimal data collection and retention

    1. We ask for data only when we need it to serve users.
    2. We store only data that are used to enhance user experiences.
    3. We keep data no longer than is necessary to support our users.
    4. We are transparent about information we collect.
  2. Consent, choice, and control are fundamental

    1. We seek consent prior to collecting data.
    2. We provide users a choice about privacy levels.
      1. They can change their privacy settings at any time.
      2. If they decide to move from a privacy setting associated with greater functionality to greater privacy, we honor that change and no longer collect data allowed at their previous privacy setting.
    3. We allow users to delete their data at any time.
      1. Rokwire users have the right to be forgotten at any time.
      2. The entire ecosystem will honor and remove their data.
    4. Individual anonymized data cannot be extracted from the ROKWIRE platform. The platform supports queries against anonymized records but only if at least 25 individuals are included in the subset of data that is being queried.
  3. Robust Security

    1. All PII (personally identifiable information) user data are stored in a highly secure state-of-the-art storage system supported by the University of Illinois.
    2. PII and anonymized data are protected by a system we call the ROKWALL.
    3. We do not share user data with others. This includes all data related to a users:
      1. Profile information
      2. Financial information
      3. Location information
      4. Health information
      5. Academic records


Below are examples of the types of personal information we will keep behind the ROKWALL. These characteristics are drawn from the California Consumer Privacy Act (CCPA) that went into effect on 1 January 2020.

  • Identifiers such as alias, postal address, unique personal identifier, online identifier IP address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.
  • Characteristics of protected classifications under Illinois and federal law.
  • Commercial information including records of personal property, products or services purchased, obtained or considered, or other purchasing or consuming histories or tendencies.
  • Biometric information including facial expressions captured through selfies.
  • Internet or other electronic network activity information including, but not limited to, browsing history, search history and information regarding a consumer’s interaction with a website, application or advertisement.
  • Geolocation data.
  • Audio, electronic, visual, thermal, olfactory or similar information.
  • Professional or employment-related information.
  • Education information, defined as information that is not publicly available personally identifiable information (PII) as defined in the Family Educational Rights and Privacy Act (FERPA) (20 U.S.C. section 1232g, 34 C.F.R. Part 99).
  • Health information as defined by the Health Insurance Portability and Accountability Act (HIPAA) (42 U.S.C. section 1320d-2 and 45 CFR Part 162).
  • Inferences drawn from any of the information about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities and aptitudes.